Hashtags are catch phrases, key words that are tags to additional news feeds that give audiences more content and subject oriented information. They are becoming a trending tool and a majority of Social Media posts are hashtag overloaded.
Why use them? They are a great tool for providing readers with additional content driven material to a dedicated news feed, for example: If you are writing an article on detox smoothies and want your readers to go deeper, then insert #DetoxSmoothies within your content and all of your articles will be linked to this one dedicated news feed.
Are they worth it? Of course, using 2 or 3 hashtags within an article is great to capture readers attention and give them further reading on the subject. Using anymore than 3 hashtags will make your article non productive and is ugly to the eye.
Try and use one now in an article but make sure the hashtag is relevant to your subject, if there are no current dedicated news feeds for your hashtag, create your own. Enjoy, Namaste